Tutors: Taylor Veigga & Akemi Iwasa

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Getting into diverse materials writing

In this course, the tutors will give an overview of important elements of the publishing industry for those who are interested in writing materials. With a focus on diversity, ethics and inclusion, we will look at some key concepts involved when creating educational content, and draw conclusions on the positive impact that such materials can have on all English language learners. Examples and practical ideas will be presented and discussed throughout the whole course.

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• Day 1: We’ll look at some key concepts related to diversity, inclusive practices, and social justice education as well as some key principles related to materials writing.

Tutor: Tatiana Canto
Sponsored by Express Publishing

Teaching Young Learners

Teaching Young learners has continuously challenged many teachers. Many teachers struggle at keeping kids engaged, making them connect and learn while having fun. If you are willing to understand more about keeping kids enthralled, join this course, and learn some tools and activities that will boost your lessons.

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• Day 1: We’ll explore some core concepts related to teaching young learners, such as YL’s features, YL’s development, and second language acquisition. We will also discuss how to consider it when planning a lesson.

Tutor: Letícia Moraes

Exploring language in three dimensions

When we delve into learning and teaching English, we notice that language is something complex. This, however, doesn’t mean that our relationship with language has to be complicated or difficult. Something that can help us as teachers deal with language in the classroom is look at it from different perspectives. This course aims at exploring how teachers can look at language from three different yet related perspectives.

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• Day 1: We’ll present the language triptych, where it comes from and why we believe this can help us deal with language in a more comprehensive way. We’ll also explore the concept of language of learning in more detail and discuss how it can be applied to CLIL and ELT lessons.

This course is not about how to create tests or mark papers. Nor is it about the cornerstones of testing or standardized assessment.
It is for teachers and instructional leaders who want to change their classroom assessment practices, with a view to reaching every student and guaranteeing equity, without losing sight of the necessary rigor.
 

• Day 1: The nuts and bolts of formative assessment

Every Sunday, the New York Times print edition features more information than the average person would have access to during a lifetime before the printing press was invented. Now, our news feed is updated several times a second and we are constantly bombarded with information wherever we look. Even bus stops and elevators may feature screens broadcasting the latest breaking news. How can we help our students navigate this sea of information and make relevant and appropriate choices? How do we help our learners become more critical thinkers and assess the validity and accuracy of information in a world of post-truth?

• On the first day, we'll understand how to mediate the flow of information with our students. How can we help them become curators of content and how can we become curators of experiences?

Em algum momento da História a palavra marketing começou a gerar repulsa e, com o avanço da vida digital, o termo se popularizou. "Se tem marketing no meio, tem mentira e enganação." Grande parte do público já pensou dessa forma, acreditando que seria lesado ao responder às estratégias de marketing.
Se você for agora no Google e digitar "marketing", vai obter mais de 6 bilhões de resultados! Isso porque, com o advento das redes sociais, a palavra marketing nunca esteve tão em alta.
Esse curso não é uma tentativa de te fazer gostar de marketing, mas de te mostrar que você já usa mais marketing do que imagina e, dominando algumas estratégias e fazendo alguns ajustes, a experiência dos seus alunos nas suas aulas pode melhorar e muito.
O marketing, quando feito de forma ética, melhora vidas, cria comunidade, engaja as pessoas e leva conhecimento. Essa jornada te lembra algo? Professor faz marketing desde o primeiro dia de aula e nem sabe.
Com um pouco de intencionalidade e estratégias, educadores tem o potencial de transformar aulas em verdadeiras experiências.

Nesse curso, você verá:

1.O que é marketing, marketing digital e marketing de conteúdo;
2.Quero ser uma marca - Branding e branding primitivo;
3.Design não é só fazer arte - design thinking e jornada do cliente;
4.Criando experiências.

E, embora marketing não seja somente sobre vendas, te adianto uma coisa: todo mundo vende o tempo todo… Você só não descobriu isso ainda.
Te espero nas nossas aulas!